Business
Markup Calculator
Calculate your selling price, profit, and profit margin from cost and markup percentage.
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Selling Price
$150.00USD
Cost$100.00
Profit$50.00
Profit Margin33.3%
Business
Calculate your selling price, profit, and profit margin from cost and markup percentage.
Selling Price
$150.00USD
A markup calculator is a business tool that computes the selling price of a product or service by adding a markup percentage to the cost price. Markup is the amount you add above your cost to cover expenses and profit; it's different from margin, which is the profit as a percentage of the selling price.
Enter your cost price (what you paid for the product or service) and your desired markup percentage (the profit margin you want to achieve). The calculator multiplies the cost by (1 + markup/100) to give you the selling price. You'll see the final price you should charge and the profit you make per unit.
Selling Price = Cost Price × (1 + Markup % / 100)Cost Price is what you pay to acquire the product; Markup % is the percentage profit above cost you want to add (e.g., 30% means you add £30 per £100 of cost); the result is the price you should charge customers.
| Input | Result | Notes |
|---|---|---|
| Cost: £50, Markup: 25% | Selling Price: £62.50, Profit: £12.50 | A 25% markup adds £12.50 per £50 cost—quick math for retail items |
| Cost: £200, Markup: 50% | Selling Price: £300, Profit: £100 | 50% markup doubles profit on the original cost—common for restaurants and hospitality |
| Cost: £10, Markup: 100% | Selling Price: £20, Profit: £10 | 100% markup doubles the price—popular for wholesale resellers and boutiques |
Markup is the amount added to cost (e.g., 30% markup on £100 cost = £130 selling price); margin is profit as a percentage of selling price (£30 profit ÷ £130 = 23% margin). Markup is always higher than the equivalent margin.
It depends on your industry: retail 40–60%, restaurants 60–100%, services 30–50%, wholesale 20–30%. Factor in overhead, taxes, and competition, then test with this calculator.
Yes. Rearrange the formula: Markup % = ((Selling Price – Cost Price) / Cost Price) × 100. This calculator works forward from cost to price; reverse the logic if you're working backward.
No. Markup is calculated on cost before tax. Add sales tax or VAT to your final selling price separately based on your local tax rate.
You may be underestimating costs—factor in storage, shipping, packaging, staff, and waste. Recalculate with a more realistic cost figure to see if you need to raise your markup.
Use your hourly rate or labour cost as the 'cost price', then add markup for overheads, tools, insurance, and profit. For example, a mechanic with a £30/hour labour cost might add a 100% markup to charge £60/hour.